Mark Workman

Managing Partner


Mark is a rainmaker, strategic marketing evangelist & award-winning content creator. 

Known for big-picture thinking, innovative creative approaches and powerful business development skills, Mark’s record-breaking abilities were recognized early in his career as an executive at The Walt Disney Company, ABC and Turner, followed by senior executive global positions at Sony Corporation where he was named ‘Marketer of the Decade’ by Rolling Stone magazine and ‘One of the new breed of Hollywood wunderkids’ by Europe’s Marketing Week.  

For two decades Mark has harnessed his general management expertise and creativity to generate ground-breaking firsts.


Fireworks Partners is a battle-tested, vanguard marketing resource serving blue chip executives from: Coca-Cola, ebay, Mercedes-Benz, Procter & Gamble, National Geographic, The Grammy’s, Visa & Walt Disney World among others.


Over his career, Mark has built over a thousand new business alliances/marketing campaigns and partnerships valued in excess of $10 billion. 


Fireworks Partners brings together a powerful coalition of LA based, founder-led, next-gen agencies. Our network delivers smarter ideas that drive client’s growth & revenues.


Fireworks Partners’ Network:


  • Alter Agents: Insightful, holistic consumer metrics and research

  • CDM: Innovative product and promotional developers

  • Cobalt Creek Media: Content creation, acquisition, development and distribution

  • LJO Music Consulting: Music architect and business affairs, rights strategy

  • Quantasy: Culture creating advertising, entertainment and technology

  • Tandem: Entertainment, lifestyle, licensing and partnerships


Born in Minneapolis, Mark graduated from Harvard Business School’s Executive Strategic Negotiation Program. He holds an MBA from The Carlson School of Management at the University of Minnesota. Mark lives in Los Angeles with his wife Holly and their son, Liam.

Fireworks Partners

1001 Wilshire Boulevard

Suite #1002

Los Angeles, CA 90017

d. (310) 463-1406



Highrise Networks, Inc.

800 S. Figueroa, Suite 925

Los Angeles, CA 90017

(213) 712-9080