Keith Pillow

A senior marketing executive and consultant, Keith R. Pillow, APR, MBA possesses over 30 years of corporate and agency experience developing and implementing strategic, results-driven integrated marketing programs for a wide range of firms, from start-ups to major Fortune 500 brands, in the professional services, technology, sports, media, entertainment, consumer products, travel/hospitality, and non-profit domains.

Keith is the founder and chief caddy of Caddy Marketing and Communications, Inc. (CMAC), a Southern Calif.-based marketing consulting firm laser-focused on the planning and execution of high-impact, cost-effective communications strategies for small and mid-sized businesses (SMBs) operating in many different industries. More specifically, he specializes in creative branding, public relations (PR), advertising and social media campaigns for both B2B and B2C companies.

Prior to establishing CMAC in 2009, Keith held senior account management positions at several boutique PR agencies and international firms, including Fleishman-Hillard and Shandwick International, and corporate communications positions at global billion-dollar technology concerns Technicolor, Dassault Systèmes, and Quarterdeck Corporation. He began his career as a sports marketing manager at Brener Zwikel & Associates, Inc., where he worked with some of the most prestigious organizations and companies in sports, including the Association of Volleyball Professionals (AVP), ESPN, IMG, LPGA, Major League Soccer, NFL, PGA TOUR, World Cup USA 1994, and SHOWTIME Championship Boxing.

Keith holds B.S. degrees in marketing and international business from the Leeds School of Business at the University of Colorado, and a MBA in marketing from the George L. Graziadio School of Business and Management at Pepperdine University. He received his accreditation in public relations (APR) designation from the Universal Accreditation Board in 2008. He is a member of Beta Gamma Sigma, the Phi Beta Kappa equivalent for business graduates; the Public Relations Society of America (PRSA); PRSA Counselors Academy; the American Marketing Association; and Social Media Club Los Angeles. Currently, Keith serves on the marketing advisory board of the Southern California Golf Association (SCGA) and the board of directors of Project Understanding. He is a former board member of  the Camarillo Chamber of Commerce; PRSA's Los Angeles and Gold Coast chapters (multiple times); Social Media Club L.A.  and the Pleasant Valley Education Foundation.

An expert on marketing and communications, career advancement, and business development strategies, Keith is an adjunct professor of marketing at California State University Los Angeles (CSULA), where he teaches advertising and other marketing courses, and an adjunct professor of PR at Pepperdine University. In addition, he is a frequent guest lecturer and panelist at other major area colleges and universities, including Ventura College; Santa Barbara City College; California State University Northridge (CSUN); Pepperdine University; University of California at Los Angeles (UCLA) Extension; and the Annenberg School for Communication at the University of Southern California (USC).

A native of Southern California, Keith is an avid golf, tennis, pickleball, Trivial Pursuit, backgammon, and professional pinball player. In addition, he loves fitness/working out, fine dining, gourmet cuisine, baking/cooking, world cinema, jazz and classical music, the arts, especially musical theatre, and international travel. An ardent reader and writer, Keith consumes over 100 daily e-mail newsletters on a wide range of topics, reads over 75 classic and contemporary books annually, and pens over 5 million words each year. Currently, he is writing his first book, a humorous, autobiographical account of his many adventures in the PR realm over the years, with a focus on business and life lessons learned for professionals from all walks of life.