Presenter: Scott Robertson of RobertsonComm

PR: Not PT Barnum’s Circus Anymore
One of the public relation profession’s illustrious founders, PT Barnum, (yep, that one) probably wouldn’t recognize that work today.  And this is because of the MASSIVE changes that have occurred in journalism over the past 25 years. Did you know there are 38 markets in the United States with NO local news coverage? So what is PR in 2024?  I’ll bring you up to date and give you some take-home value by showing you just how much the media really NEED great sources and maybe that’s YOU!

Great Marketing is About Empathy
As a b2b or b2c customer, you’ve been called many things behind your back like “conversion” “target” or “persona.” But you are SO much more than that. You’re a PERSON, a genuine human being—who also happens to buy things. In the age of marketing automation, human empathy has been systematically stripped away. It doesn’t have to be this way and the way back to real human communications begins with the awareness and acknowledgement that marketing can and should be better. I’ll share examples of great marketing using empathy and even show you how to use the StoryBrand framework to make your CUSTOMER the HERO!

Q&A and Discussion to follow both topics.