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A leader in APPLYING the principles of Digital Transformation to real world processes.
I believe Digital Transformation is much more than a set of “new policies, new thinking and new technologies”. TRUE Digital Transformation looks at history (short and long-term) and leverages the lessons of the past with today’s technology to create new paths of success.
Using history as our guide, I lead a team on the cutting edge of “Broadcasting as a Service” (BaaS) to align with another disruptive technology in the world of “Transportation Network Companies” (TNC). To this end what we’re building is a direct pathway to fill a demonstrable need for increased information that can be delivered quickly and safely.
Clearly, Internet Radio has created a new listener experience. However, by using cloud-based technology that did not exist until recently, we are able to update the listener in real-time regarding revenue, safety, traffic and emergency conditions. Additionally, I use Data Analytics to determine up to the minute broadcasting needs by having a clear understanding of listener activity and location. With the proper approach to Analytics, we not only know the long and short-term trends of our listening audience, we can “snap-shot” any moment to gain understand of listener needs and preferences.