Translating your Website

Marketing 0 replies 1 vote 78 views

Another member of my Highrise Group, Phillip Mandel, invited me to write a blog about how to add other languages to your English marketing materials:

Your Non-English Speaking Customers are Reading Between the Lines

"In brief, there are three basic approaches: machine translation, a bilingual person, or a professional translation service. Each option merits consideration, and the choice will depend on both your budget, and what you hope to achieve with your finished product."