SFB - a Strategic

Marketing firm

Atlanta, GA

d. (404) 202-2995





Atlanta IV

Russell Harrell


Russell is a seasoned executive with a track record of success across the entire spectrum of marketing, from strategy development to tactical execution. His client engagements represent a broad spectrum of many industries, including financial services, travel and transportation, healthcare, retail and consumer services. He has deep experience in product marketing and related strategies, all with a distinct focus on revenue growth. Russell previously led U.S. marketing for WorldPay, a global electronic payments processor and a former division of The Royal Bank of Scotland, where his leadership and innovative programs grew top-line revenue by 10-12% each year. Before WorldPay, Russell was an integral member of the direct-to-consumer business at Equifax, and launched the market-leading ecommerce site for consumers to obtain their personal credit report, scores and monitoring services. He also created an insights and intelligence function there that grew to an integral enterprise discipline, which enabled Equifax to more effectively gauge market demand and performance of a broad portfolio of products and services. Early in his career, Russell held a variety of marketing roles at Delta Air Lines, and most notably, he led the team that launched Delta.com to provide online reservations, self-service seat assignments and a variety of online account management features.  Russell earned a Bachelor of Business Administration in Accounting from the Terry College of Business at The University of Georgia, and a Masters of Business Administration in Finance from the J. Mack Robinson College of Business at Georgia State University.

Highrise Networks, Inc.

800 S. Figueroa, Suite 925

Los Angeles, CA 90017



(213) 712-9080