Primary Funding Corporation

11545 W Bernardo Court

Suite 209

San Diego, CA 92127


d:  (800) 276-1500


San Diego II

Richard Gendron

Vice President of Operations

Accounts Receivable Financing & Alternative Lending

Richard is a long time respected and experienced banker, and was highly sought after to head up Primary Funding for his lending expertise.  He joined Primary Funding Corporation in 2016 as Vice President of Operations. In this very important role he is responsible for our Operations team, loan portfolio, Credit standards, Underwriting group as well continuing to help improve and administer our “Lines and Loans” programs. Prior to joining PFC, Richard spent 10-years in Commercial and Middle Market banking most recently as Senior Portfolio Manager at Wells Fargo. While at Wells Fargo, Richard managed a $250 million loan portfolio that consisted of both Commercial &Industrial clients and Commercial Real Estate loans. Richard earned a Bachelor of Science degree in Communications from California State University San Marcos and graduated from Zions Bancorp’s Credit Foundations/Officer Development Program.

Richard is a  San Diego native that resides in North County and continues to be active and well connected in the banking community. Richard and his wife Ashlee have two children and enjoy traveling and living an active San Diego lifestyle.

Highrise Networks, Inc.

800 S. Figueroa, Suite 925

Los Angeles, CA 90017

(213) 712-9080