As chairman of MPRM Communications, a public relations agency serving the multi-screen universe of media and entertainment Rachel McCallister focuses her efforts on brand positioning and strategy development for the company’s entertainment, technology and lifestyle clients. She has launched networks, companies and iconic television series. An early convert to digital entertainment, McCallister has been involved in crafting strategies for companies whose technologies are transforming the creation and distribution of entertainment. Clients include studios, networks, streaming platforms and production companies as well as digital media platforms and apps. In 1993, she was awarded the Publicists Guild's highest honor, the Les Mason Award for outstanding individual achievement.