EM Consulting

2222 Martin Street, Suite 255

Irvine, CA  92612   


d. (949) 260-0936  ​





Irvine II Co-Chair

Merry Neitlich

Managing Partner


Merry Neitlich is a founding partner of EM Consultants and a leader in professional services marketing and business development solutions. With over 25 years of experience, Merry provides clients with tools to grow their practice and to successfully identify, court and convert targets into business focusing on client needs and collaboration.


With extensive experience in change process management, Merry is often called upon to assist firms to implement real change. She has conducted hundreds of client feedback interviews yielding enhanced client relationships.


With extensive branding expertise, Merry captures a law firm’s unique distinction and weaves it into all client development efforts.  Every website created integrates that brand throughout the site so there is no doubt what a firm’s brand franchise is and what makes it stand out from the competition. She successfully implements visibility raising, content marketing and social media programs that attract clients and potential clients.


Merry’s history of successful business development initiatives can be found at: http://emconsults.org/success-stories/  


Merry has been an active member of the Legal Marketing Association (LMA) serving as national Vice President and Co-Chair of the international LMA conference. She is a frequent national speaker and author and has published articles in numerous national publications such as JD Supra, National Law Journal, Strategies, Corporate Legal Times, ABA Journal, AmLaw Alert, Firm Governance, and Marketing for Lawyers. In 2012, Merry became a fellow in the prestigious College of Law Practice Management and in 2017, she was inducted into the Legal Marketing Association Hall of Fame.


As an accomplished nationally ranked adult competitive figure skater, Merry has claimed 17 national podium finishes at the U.S. Adult National Championships including Gold medals in 2001, 2005, 2008, 2013, 2015 and 2018. Merry received her B.A with honors at the Ohio State University and a Masters Degree in communication from the University of Bridgeport.

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800 S. Figueroa, Suite 925

Los Angeles, CA 90017



(213) 712-9080